The Great Northern – San Francisco, CA – San Francisco’s celebrated Design District springs to life as the imaginative visionaries behind famed cocktail bar/nightclub, Monarch SF and Monarch Beverage Catering, unveil their latest exhilarating foray into the nightlife industry: The Great Northern. Opening its doors for the first time this Friday September 16, SF’s most exciting new venue kicks off its inaugural weekend of musical mayhem and whimsical escapades with its premiere celebration, Smoke n’ Mirrors, which will bring together legends of the underground deep house and techno scene, Thugfucker, Galen, Shiny Objects, DJ M3 + more artists TBA.
Residing in the space once held by SF’s iconic club, Mighty, at 119 Utah Street, the venue has been completely re-imagined to encompass an experience beyond your average dance club. Redesigned as a multi-faceted music venue and event space, The Great Northern is a delicate balance of creativity, functionality and cutting-edge design. The aesthetic is described as “Future Deco,”fusing modern technology with quintessential art deco themes reminiscent of the roaring 20s, The Great Northern features two tantalizing bars to whet the palette, a massive dance floor, and towering 30-foot high ceilings to dazzle seasoned bar vets and nightclub newbies alike. Installations and features were designed by the illustrious One Hat, One Hand team of creative wizards, giving The Great Northern an overall vibe of sleek elegance with specialty touches including a stunning center chandelier, dramatic molded archways, beautiful stained glass and mosaics, and meticulous inspiration ranging from French Deco to Goth Deco. Every intricate design element perfectly encapsulates the creative team’s vision in achieving a composition of both classic modern style and Art Nouveau.
Elevating the standards for nightlife in San Francisco and beyond, The Great Northern will also feature a new state-of-the-art custom 80,000 watt Void Acoustics sound system with next level LED lighting and custom projection mapping – designed to fully immerse the body and awaken the senses deep into the early hours of dawn within the walls of what is sure to be the most hi-fidelity nightclub in existence.
Step behind the scenes of San Francisco’s ultimate nightlife destination with this video, which highlights The Great Northern’s story of vision to realization – an in-depth look at the design process and insight from the founding fathers, soon-to-be credited with reviving the underground SF music scene.
Featuring new takes on classic craft cocktails and a very unique and limited table service program, The Great Northern combines an understated elegance with attention to detail and excellence in customer service that is often overlooked in today’s larger format nightlife venues. In the coming month, the front bar will host Happy Hour for guests to enjoy a vast selection of specialty drink concoctions before large floor to ceiling curtains part to unveil and open up the entirety of the venue.
The Great Northern looks ahead to deliver top weekly programming to include both music and live-performance acts. As Om Record Label Owner and Co-founder Chris Smith describes, “We’re looking forward to creating a nightlife experience that is something different and interesting, which we’d be excited to attend. The Great Northern is a complete creative vision both physically and sonically. The design concept is threaded through the entire venue which is not a typical night club. It’s set up as a performance venue which can house DJ and electronic music artists, but can also showcase live music bands, indie rock, jazz, as well as, private events and everything in between. The space is totally modular and can be used for so many different things. San Francisco is so diverse musically and we’re excited to be able to work with all of those scenes.”
The grand opening Smoke n’ Mirrors event on September 16 will set the standard and guide revelers into what’s to come into the future. A sampling of other upcoming Great Northern events include a monthly residence performance by Beats Antique, The Do-Over Block Party on September 18, the Outer Limits block party with the world’s best underground DJs including Dixon, Danny Daze, KiNK + more on October 8 and 9, and a performance from house legend John Digweed on December 9.
RSVP via Facebook and purchase tickets for the Inaugural Smoke n’ Mirrors event here. The Great Northern will be open weekends, Thursdays through Sundays from 9pm to 4am. To stay up to date with the latest programming, be sure to like The Great Northern’s Facebook page and visit the website. For bottle service inquiries please contact: firstname.lastname@example.org.
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ABOUT MONARCH MANAGEMENT GROUP
The Great Northern is the third venture for the Monarch Management Group, which is the shared vision of four deeply rooted music industry veterans: Om Records & Up All Night Founder Christopher Smith; two time Restaurateur, entrepreneur and award winning Beverage Director Tadd Cortell; Black Pancakes Records founder and Triple Crown Creator Manny Alferez; and Fernet Branca ambassador and nightlife hero Micah Byrnes. Their first venue, Monarch SF located on the edge of SOMA, opened in 2011 to much acclaim due to its fun and innovative design concept and excellent music curation, with the goal of showcasing the world’s best DJs and live music. The group also owns and operates the Monarch Beverage Catering company, which provides bar catering for private events and festivals.